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History of
ChinaStrategist Consulting |
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ChinaStrategist
Consulting
Group
was formerly the International Consulting Division of East Best
International Trading Ltd
found in 1990.
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1990
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East Best International Trading
Ltd was found in Hong Kong in 1990 by Mr.
Tony Zhao as a major international business agent of many large
Chinese state-owned
import and export companies.
East
Best International Trading Ltd has
also been a major importer and
distributor of many world famous sewing machines, food processing
equipments, cleaning machines, soft drinks, electronics and so on.
East Best International set
up its strategy consulting division to serve international clients
looking to invest in Mainland China. |
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1992
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Guangzhou
East Marketing Research
Institute (EMR Guangzhou ) was found
by a number of marketing professionals in Guangzhou
City as one of the first marketing
research organizations in
mainland China.
EMR (Guangzhou) has been a major marketing service
provider of Procter & Gamble China for
many years.
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1997
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East
Best International Trading Ltd
invested and found The EMR Consulting Group Ltd. which set up the
joint venture
East Marketing Research Co., Ltd.
(EMR China)
with the East
Marketing Research Institute
to enter into the booming marketing research and consulting business
in China. Tony Zhao, CEO of East Best International was appointed as
vice chairman and executive director of EMR
China.
EMR
China has been a major marketing service provider
to many Fortune 500
companies and leading Chinese companies including
Procter & Gamble China,
Motorola,
BMW,
Hong Kong Tourism
Board, and China Mobile,
and so on
in the past decade.
EMR China
is a member of
European Society for Opinion and Marketing Research (ESOMAR),
American Marketing Association (AMA) and
China Marketing Research Association (CMRA) as well as other
leading professional associations in the world.
EMR
China
set up its branch
offices in Shanghai, Beijing, Chengdu and other major cities and its
agency network in 31 cities all around the country in the following
few years. |
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1997
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Tony
Zhao was appointed as Chairman and CEO of The EMR Consulting Group
Ltd. The EMR Consulting Group has
its
consultant
teams in
mainland China
and overseas.
The
EMR Consulting Group
Ltd. delivers strategy consultancy to its clients
worldwide by helping them identify and capitalize on their most important
business opportunities in China and providing solutions to their most
complex and critical challenges. |
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1998
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With
rapid growth of international business, East Marketing Research (International) Ltd was found
in Hong Kong SAR as an international division of marketing
research business of the group. Tony Zhao was appointed as
Chairman and Managing Director of EMR International. |
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1999
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Mr.
Soumya Saklani joined EMR International as Research Director and
then as Managing Director since 2000. Mr.
Saklani worked respectively with research and management positions in India
Market Research Bureau and Millward
Brown International (Hong Kong) before he joined the
EMR Group. |
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1999 |
As
one of the few companies The EMR Consulting Group was authorised
license by National Bureau of
Statistics of China (NBS) to conduct research for
foreign entities.
See
detailed regulations on foreign-related research. |
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2000 |
China
Marketing Research Association (CMRA) was found in 2000. EMR
China was elected as executive director of the CMRA Board. |
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2000
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The
EMR Consulting Group Ltd launched its carefully designed
Market
to China full services from market research, strategy
consulting, new business/organization set-up to joint venture
partner selection and acquisition in China for our overseas
clients
looking to develop new business in
the dynamic
Chinese market.
See
our client stories. |
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2000 |
The
EMR Consulting Group Ltd was ranked as one of the top 10 research
and consulting organizations in China. |
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2001 |
The
EMR Consulting Group launched its ChinaData Online
services to provide China marketing
intelligence to our clients any time, any where in the
world. |
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2001
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China's
WTO membership boosted foreign investors' confidence in the market
with heightened expectations of transparency, stability and
predictability in Chinese trade and investment policies and an
improved business environment.
Over
half of the Fortune 500 companies have investments in China,
The
EMR Group
believes
that after China's accession to the WTO, more and more small to
medium sized companies will come to China to be part of the world
economic engine !
Just
before China officially entered the WTO, ChinaStrategist
Consulting Group was found by The EMR Consulting Group
and other professional organizations as a specialised division to help our overseas clients, particularly small and medium-sized
companies for their new business setups and development in China.
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2002
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To meet increasing needs from Chinese companies on global marketing
and strategy consulting, Globalaunch International Investment
Holdings Ltd., The EMR Consulting Group Ltd., and other
international investors set up
the Globalaunch Consulting Group Ltd. (China) to provide strategy
and management consulting, particularly global strategy research and
consulting services to Chinese companies.
The ChinaStrategist
Consulting Group was merged into the Globalaunch Consulting Group
Ltd. (China) in 2002 to more effectively utilize its global
resources.
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Please feel free to
contact our Client
Service for your request.
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